Good Game - Ampersand Projects

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Recent identity design work for Ampersand Projects. 

"GoodGame is a new project that explores the positive impact games can have on our lives, communities and the places where we live. Artists Anna Horton Cremin, Betab Zena and Gizzago are working with communities in Smethwick and Bearwood to explore the identity of their area alongside people who live and work there."

I explored ideas around isometric game design, 90s nostalgia, and gender-neutral colour and aesthetics. This was a really brilliant design project to be involved in, as it involves communities and their sense of place, which is really important to me. We didn't want the design to alienate people who might not normally engage with a participatory arts or cultural event.  

Commission by Matt Andrews, Ampersand Projects.