I'm a Birmingham-based freelance graphic designer, working predominantly (but not exclusively) within arts, community and heritage, and the sweet spots where they overlap.
I’ve been a freelance graphic designer for eight years. I’m originally from Sleaford in Lincolnshire, home to the fantastic National Centre for Craft & Design (and not actually where the Sleaford Mods are from). I moved to Birmingham for University in 2008. I studied Visual Communication (Brand Communications) at BCU, I graduated with a 1:1, and I cut my teeth freelancing for an educational publishers, and doing design work for the NHS, whilst running an illustration, creative writing & fashion magazine with Sophie Benson.
Working across a breadth of projects and industries has given me experience that I now apply to projects that closely align with my values and interests. I build close relationships, I get to know the project inside-out, and I listen to the project goals to deliver effective design for small teams, individuals and community groups, building coherent, unique and appropriate brand presences, exhibitions, beautiful/functional print, and considered digital content design.
What makes my work approach different is that I have extensive volunteer experience on projects in the community (you can read more about that here), this, coupled with my background in accessible design for the NHS means that it is in my nature to think holistically about how the work will function. I take into consideration the people who will interact with it - bearing in mind that design / branding is often the first touch point that people will see.
In addition to accessibility, sustainability is always at the heart of every project I take on - where possible I won’t work on projects detrimental to the environment and will always recommend longer-lasting, quality finishes, rather than single-use.
I occasionally lecture at Birmingham City University. I’m always happy to offer advice for students, especially designers who identify as women. And on a personal level I’m into running, house plants, my allotment and reading dystopian fiction.